To New York with Love, Cartier

Art Direction / T Brand Studio

New York has been Cartier’s second home for over a century, so the jeweller wanted to send a Valentine’s Day love letter to the city where they and so many others find belonging.

The resulting campaign became the largest print ad takeover in the history of TT Brand Studio presented Cartier with the idea for a romantic gesture: A four-page cover wrap along with full-page print ads on the back page of every section of the paper.

The ads were filled with quotes from over 100 New Yorkers expressing their love for the city and were adorned with illustrations from another resident, the artist Lauren Tamaki. The dazzling display spoke to the heart and soul of the city, connecting Cartier with readers in an authentic way.